Free Legacy Planning Webinar
From Wealth
to Legacy
9 Mistakes to Avoid in the $84 Trillion Wealth Transfer
The greatest intergenerational transfer of wealth in history is underway. Most families are unprepared. This training is for those who have spent decades building — and now need to ensure what they've built survives them.
$124T
transferring to next generations
70%
of family wealth lost by 2nd
generation
90%
gone by the third generation
Reserve Your Place
A private training for families with $1M+ in assets. Limited toqualified participants.
● 10 legacy planning spots open this month
Applications reviewed individually. Not all inquiries are accepted.
No spam. No high-pressure follow-up.
Why This Matters Now
The largest wealth transfer
in human history is already happening.
$124T
in assets transferring from Baby Boomers
and the Silent Generation to younger heirs
over the next two decades.
$84T
of that is moving specifically between
2023 and 2045 — a window that is
already open.
The families who participate in this transfer as recipients — not casualties — are
the ones with a plan. Strategy, communication, and structure. Not hope.
Wealth retained by
the 2nd generation
30%
Wealth retained by
the 3rd generation
10%
Families with a written
legacy plan in place
<20%
Primary cause of wealth
transfer failure
Lack of
planning
Sources: Williams Group Wealth Consultancy; Cerulli Associates U.S. High-Net-Worth & Ultra-High-Net-Worth Markets Report.
What We Cover
9 Mistakes Destroying
Generational Wealth
These are not hypothetical errors. They appear in nearly every estate we review. Each one is correctable — but only before the event that triggers it. After is too
late.
01
No Written Legacy Plan
A will is not a legacy plan. Without a values and vision document, heirs inherit assets without context — and
conflict follows.
Write a Family Wealth Letter before your estate
documents are finalized.
02
Waiting Too Long to Prepare Heirs
Heirs who receive wealth without financial context
make poor decisions under stress. The damage is
usually permanent.
Financial literacy must begin before the transfer, not
after.
03
Treating Taxes as an Afterthought
Estate taxes, capital gains on inherited assets, and
gifting traps are entirely avoidable — with proactive
planning.
Trusts, gifting strategies, and advisor coordination
must begin years in advance.
04
No Trust Structure
Probate is expensive, public, and slow. Without a trust,
your estate is exposed to costs, delays, and scrutiny
that could have been avoided entirely.
Revocable living trusts provide control, privacy, and
continuity.
05
Failing to Plan for the Family Business
No succession plan means the business — often the
largest single asset — collapses at transition. This is
irreversible.
Buy/sell agreements and leadership succession plans
must be in place before they're needed.
06
The Wrong Executor or Trustee
Poor record-keeping and emotionally-driven trustee
selections lead to lawsuits, delays, and family fractures
that outlast the estate.
Choose competence over closeness. Document
everything.
07
Skipping Gifting Strategies
Annual exclusions, 529 superfunding, and Donor-
Advised Funds reduce taxable estates and transfer
wealth tax-efficiently while you're still alive.
Gifting is tax strategy — not charity. Use it accordingly.
08
Avoiding the Emotional Side
Heirs who inherit without emotional preparation
experience guilt, stress, and conflict. These feelings
override rational financial behavior every time.
Legacy planning that honors relationships produces
better financial outcomes.
09
Hiring the Wrong Adviser
Product-first advisors optimize for commissions. Plan-
first advisors optimize for outcomes. The difference
over a 20-year wealth transfer is measured in millions.
Choose a collaborative team: CPA + estate attorney +
wealth strategist working in coordination.
Client Outcomes
Real families.
Real outcomes.
Physician Family
$150K
saved in estate taxes through trust restructuring
and proactive gifting strategy.
Attending physician + spouse with combined estate of
~$3.8M. No trust structure in place. Exposure
identified and eliminated before a triggering event.
Business Owner
$1.2M
in business equity protected through a Family Limited Liability Company structure.
Multi-location practice owner. No succession plan, no
buy/sell agreement. Full succession architecture built
in 90 days. Business transferred at a fraction of the
estate tax exposure.
Young Inheritor
$500/mo
in additional monthly cash flow unlocked through the Muse AI platform after inheritance.
Millennial inheriting a mid-7-figure estate with no
financial background. Structured cash flow plan
implemented through Muse. First year outcomes:
positive net position, zero debt added.
Client Outcomes
Not a product.
A plan.
Legacy planning is not an investment product. It is an architecture — built from
the intersection of tax law, estate law, family dynamics, and long-term strategy.
It requires a team that coordinates across all four.
This is the approach I bring: CPA + wealth strategist + AI-powered cash flow
tools (Muse) working together around your specific situation.
CPA
Tax-First Strategy
Every legacy structure is evaluated through the tax lens first. Estate taxes, capital
gains, gifting traps — identified and addressed before they trigger.
⚖
CPA + Attorney Coordination
I work alongside your estate attorney — or help you find one. The plan-first approach means every recommendation is coordinated, not siloed.
AI
Muse AI Cash Flow Tools
Our proprietary platform helps heirs manage, model, and protect wealth in real time — reducing the behavioral errors that destroy inherited wealth in the first generation.
◈
Flat-Fee, High-Touch Engagements
Legacy strategy sessions are flat-fee. No commissions. No product incentives. The advice is aligned with your outcomes — not ours.
Client Outcomes
What you receive
by attending.
📋
Legacy Tax Survival Kit
A PDF guide covering the 9 mistakes in full — with
the exact questions to ask your current estate
attorney and CPA before your next review.
☎
Free 20-Minute Strategy Call
A private call with our team to review your current
estate picture and identify the one highest-priority
gap to address in the next 90 days.
◈
Private HNW Tax Circle
Invitation to our private high-net-worth tax circle — a
curated group for ongoing strategy, peer insight,
and quarterly planning sessions.
Your Host
Busayo Ogunsanya,
CPA, MTax
Co-Founder & COO of BigApple Accounting Tax & Advisory and Muse AI Tax. Former EY, KKR, and J.P. Morgan. Over $100M in documented client tax savings. Licensed CPA with a Master of Taxation from Fordham University.
● 16 years as a Licensed Certified Public Accountant
● Masters in Taxation — Fordham University
● Co-Founder, MUSE AI Tax Platform
● Former EY / KKR / J.P. Morgan
● $100M+ in documented client tax savings
WSJ
Forbes
Crain's
$100M+
in documented tax savings
across client engagements
16 yrs
as a licensed CPA working at
the intersection of tax law and wealth
$1M+
minimum asset threshold
for legacy planning engagements